Notes about the video. I tried to tell a story about the company as well as about me. I am sort of a hack fisherman. I get the job done. I could be worse, but I thought this would be a good opportunity to make fun of myself a bit, too. Additionally, I noticed Rise Fishing Co. usually has their videos in black and white. Because of this, I decided to decrease the exposure a bit to brighten the colors. Give it a little more fluorescent feel. Lastly, I love music, so I tried to find a song that I can listen to over and over again. The point of placing the Conor Oberst song in the video and having it play so loudly was to keep the mood upbeat throughout the video and force you to listen to it :) I wanted to share a guy who isn't very mainstream.