The latest issue of "This is Fly" is out. I've only looked at the first few pages, but it looks spectacular. There are a lot of great online fly fishing magazine now, Catch Magazine, Southern Culture on the Fly, Drake, etc, etc...
What makes "This is Fly" so unique, I think it is their focus on fishing with the addition of art and music. They have a "mixtape" in every issue.
update! check out the awesome comic strip style photo journal in the mag from Rolf at Front Side Fly. Awesome.
So check it out and enjoy the read. I'm going to try and finish it a bit later.